Are you sure of what you are buying?

It is now established practice that many jewellers, especially those belonging to the so-called ‘chains’, present in the most famous shopping centres, but also shops on the street, display goods in their windows with a sign next to them indicating clearly that they are gold items … but it is not clear and legible that they are 375/1000 gold. It is important to know that 375 or 9 karat gold contains exactly half as much gold as 18 karat or 750/1000; in theory it should cost about 50% less, when compared to 18 karat gold.
The sales staff in these shops rarely explain this precisely to the customer, even if the word 375 appears in the guarantee issued to the purchaser as well as in the obligatory stamp on the object itself; unfortunately, the public is generally unaware of the meaning of ‘375 gold’, and therefore buys or risks buying in a totally uninformed manner.
Jandelli Oreficerie srl produce e vende oro con titolo 750/1000 o 18 kt, che poi è la tipologia di oro che si è sempre usata e venduta in Italia.